Primary Wave Marketing Book - Flipbook - Page 10
wave
of events
Primary Wave
was founded
Opened Primary Wave Talent Management division
Acquired the MGM/United Artist
publishing catalog
Executed National Citibank TV commercial using
LP’s song “Into The Wild”
Acquired Kurt Cobain’s
(Nirvana) publishing
Acquired Steven Tyler’s (Aerosmith) publishing
Hosted our 昀椀rst P.W. Grammy Party with
artists and VIP guests
2006
‘07
Acquired Daryl Hall & John Oates publishing
Acquired Julian Lennon’s publishing interest
in the Beatles
Acquired Maurice White’s publishing of Earth
Wind & Fire
Acquired Daniel Johnston’s publishing
Acquired Lamont Dozier’s publishing
Acquired Chicago’s publishing
Acquired Marvin Hamlisch’s publishing
‘08
Primary Wave’s branding agency launched Nivea’s
100th anniversary campaign and secured Rihanna
as the global ambassador
Executed a Funny or Die J-Stache animated TV
cartoon using the music of Daryl Hall & John Oates
‘09
Developed a limited-edition Chuck Taylor
sneaker with Converse using the lyrics of Kurt
Cobain
Executed an Aerosmith Guitar Hero product
line as well as a multi-state scratch-o昀昀 lottery
ticket promotion using the lyrics of Steven
Tyler’s song “Dream On”
Executed a Pontiac TV commercial with Vibe:
Shwayze “Buzzin”
Acquired Steven Curtis Chapman’s publishing
Acquired Def Leppard’s publishing
