Primary Wave Marketing Book - Flipbook - Page 14
Acquired the music publishing catalog and master royalty stream of Boyz II Men
Acquired Sturken & Rogers music catalog which includes the duo’s master stake as the production
company for seven of Rihanna’s eight albums
Acquired the music publishing of Mark Morrison, including massive hit “Return of the Mack”
Acquired the music publishing of Patrick Leonard
Acquired partnership stake in the Bing Crosby Estate- including publishing, master recordings, 昀椀lm
and television, name, likeness, brand rights, and archive owned materials
Won Clio Bronze Award for Burt Bacharach / Red Cross Campaign
“What the World Needs Now”
Clio Music Honorable Mention for the Marley 75 Grammy Week event
Secured Boy George partnership with the GPS navigation platform, WAZE
Acquired partnership stake in the Luther Vandross Estate- including publishing and master rights
Alice Cooper Poison Hot Sauce infused Poison Burger launched at Rock
and Brews restaurants
Benjamin Moore Paints and Chime brand partnership integrations in
Whitney Houston x Clean Bandit “How Will I Know” music video
2021
Launched brand alignment deal with Cooper Tires for Alice Cooper
Partnered with Voodoo Brewery to launch the o昀케cial Styx “Renegade” beer
Secured Allstate “Moon” commercial for Smokey Robinson’s “Cruisin’”
Acquired Dan Wilson publishing catalog including Adele’s “Someone Like You”,
“One and Only,” “Don’t You Remember” as well as Semisonic’s “Closing Time”
Acquired songwriter Jon Lind’s music publishing catalog including hits “Boogie
Wonderland (Earth, Wind & Fire),”Crazy For You” (Madonna) and “Save the Best
For Last” (Vanessa Williams)
Acquired Chynna Phillips and Carnie Wilson (Wilson Phillips) music publishing
catalogs and master royalties
Acquired master recordings of Chris Isaak including his iconic hit “Wicked Games”
Primary Wave acquired the legendary Sun Records, the label that helped birth
Rock Music. Sun is home to the master recordings of Johnny Cash, Jerry Lee
Lewis, Roy Orbison, Merle Haggard and many more
In celebration of the 40th Anniversary of Olivia NewtonJohn’s “Physical”- partnered with Crunch gyms worldwide
and Third Love in support of the Olivia Newton-John
foundation - set a Guinness World Record for most people
doing lateral leg lifts at one time
Secured MAC Cosmetics partnership for Whitney Houston
Acquired the music publishing of Mike Scott of the Waterboys
Acquired a stake in Teddy Pendergrass publishing
and master rights
Acquired 100% stake in James Brown’s Estate
Acquired Je昀昀 Porcaro (Toto) publishing catalog and master
royalties which includes the band’s eternal hit “Africa”
Acquired interest in Andre 3000’s (Outkast) publishing
