Primary Wave Marketing Book - Flipbook - Page 15
Launched Peloton Branded Ride & brand festival
integration for Thievery Corporation
Acquired a stake in Julian Casablancas
(The Strokes) publishing
Signed Extreme to talent management
K.T. Tunstall New Year’s Eve - Times Square
Performance televised live
Acquired 100% of Tom Whitlock’s publishing catalog.
Air Supply and Edible Arrangements team up for
Love Letters Valentine’s Day EP release
Acquired a stake in Shannon Rubicam & George
Merrill’s (Boy Meets World) publishing and master rights
Ray Charles’ “What’d I Say” featured in Nissan’s
2022 Superbowl spot
Acquired interest in Joey Ramone’s (The Ramones)
publishing, name & likeness
Acquired interest in Huey Lewis and the News
publishing, name & likeness
‘22
Acquired a further stake in Def Leppard’s publishing and master rights
Acquired publishing and master rights of both Paul Rogers and Simon Kirke
(Bad Company and Free)
Strategic partnership and administration rights of Henry Mancini
Oct 2022- Brook昀椀eld Asset Management invested $2 Billion Dollars for
a signi昀椀cant minority interest in Primary Wave. The deal also brought in
Creative Artists (CAA) as a strategic partner and minority investor, tapping
the talent’s agency’s 昀椀lm, television, theatrical and branding teams to help
market Primary Wave’s acquired copyrights.
Whitney Houston x Scent Beauty fragrance partnership
Acquired a stake in Layne Staley & Mike Starr (Alice in Chains) publishing and master rights
M•A•C launches limited edition Whitney Houston cosmetic collections
Acquired a stake in America’s publishing and master rights
Whitney Houston biopic, “I Wanna Dance With Somebody” (produced by
Sony TriStar and co-Executive produced by Primary Wave) released in
theaters worldwide.
Acquired a stake in Brian Wilson’s publishing
Acquired a stake in Martina McBride’s master rights
Acquired a stake in Moon Martin’s publishing
Acquired 100% of the Regent and Jewel publishing catalogs
Acquired a stake in Traveling Wilburys (Bob Dylan) master rights
Bing Crosby’s Winter Wonderland launches on Decentraland
