Primary Wave Marketing Book - Flipbook - Page 17
The Notorious B.I.G. estate partners with Primary Wave
Acquired publishing stake & master income stream for Jackson Browne
Primary Wave partners with Axl Rose (Guns ‘n’ Roses) on publishing,
master recording and name & likeness rights
Acquired Nuno Bettencourt’s (Extreme) publishing + master royalties and Pat
Badger’s (Extreme) artist royalties from albums
Primary Wave Music secures the publishing rights to Chuck
Mangione’s iconic compositions.
Deep Purple and Primary Wave partner on their iconic recording
catalog rights
Acquired a stake in Ric Ocasek (The Cars) song publishing as well as
N&L rights
A groundbreaking partnership with violin virtuoso Itzhak Perlman
grants Primary Wave rights to his recordings, name, and likeness.
Announced Bob Marley Hope Road Immersive Experience in Las Vegas
(Primary Wave is an owner & producer)
Primary Wave invests in Jill Scott’s musical legacy, acquiring a stake
in her publishing, master recordings, and likeness rights.
Secured Airbnb x Prince deal to celebrate 40th anniversary of
Purple Rain
Launched Whitney Houston 昀椀rst of its kind custom slot machines in
Las Vegas, Atlantic City + global expansion
Created limited edition Barbie Doll with Mattel for Stevie Nicks
Launched Bing Crosby limited edition custom golf clothing line with
Adidas and Malbon
Melissa Etheridge: I’m Not Broken docuseries announced (Paramount+)
Announced “Luther Vandross Never Too Much” documentary w/ CNN &
Own network
Partnered with Middletown, NJ to rename street in honor of Steven Van
Zandt (Van Zandt Way)
Whitney Houston – The Concert for a New South Africa is released
across cinemas worldwide
BTS’ V and Bing Crosby welcome the Holidays with new duet: “White
Christmas (with V of BTS)”
Narragansett re-releases Bing Crosby “White Christmas” Edition Beer
The powerhouse catalog of British rockers Slade is now under
Primary Wave’s umbrella.
Legendary songwriter Jimmy Webb’s publishing rights become part of
Primary Wave’s extensive portfolio.
Primary Wave stakes a claim in Queen’s royalties by acquiring John Reid’s share.
Primary Wave partners with The Cars on their iconic recording catalog rights
‘25...
Alice Cooper partners with WhistlePig for Dry January
Olivia Newton-John partners with Weight Watchers for “Livin Physical” campaign
Bad Company and Outkast inducted into the Rock & Roll Hall of Fame
The Voice of Whitney: A Symphonic Celebration - sells out at New York’s Town Hall
Luther Vandross album recognized by Grammy Hall of Fame
James Brown places a new song on Billboard chart for the 昀椀rst time since 1993 with collaboration with
310babii for “Bad”
Jim Peterik presented with 1 Billion Streams Spotify Plaque for “Eye Of The Tiger”
SLY LIVES! Documentary examines the life and legacy of Sly & The Family Stone is released
Bob Marley Hope Road, a revolutionary entertainment experience set to open Summer 2025 at
Mandalay Bay (Las Vegas)
Net昀氀ix to premiere DEVO’s documentary (Summer 2025)
