Primary Wave Marketing Book - Flipbook - Page 17
Acquired publishing stake & master income
stream for Jackson Browne
Acquired Nuno Bettencourt’s (Extreme)
publishing + master royalties and Pat Badger’s
(Extreme) artist royalties from albums
Acquired a stake in Ric Ocasek (The Cars) song
publishing as well as
N&L rights
Announced Bob Marley Hope Road
Immersive Experience in Las Vegas (Primary
Wave is an owner & producer)
Secured Airbnb x Prince deal to celebrate
40th anniversary of
Purple Rain
Launched Whitney Houston 昀椀rst of its kind
custom slot machines in
Las Vegas, Atlantic City + global expansion
Created limited edition Barbie Doll with
Mattel for Stevie Nicks
The Notorious B.I.G. estate partners with
Primary Wave
Primary Wave partners with Axl Rose
(Guns ‘n’ Roses) on publishing, master
recording and name & likeness rights
Primary Wave Music secures the publishing
rights to Chuck Mangione’s iconic compositions.
Deep Purple and Primary Wave partner on
their iconic recording catalog rights
A groundbreaking partnership with violin virtuoso Itzhak Perlman grants
Primary Wave rights to his recordings, name, and likeness.
Primary Wave invests in Jill Scott’s musical legacy, acquiring a stake in her
publishing, master recordings, and likeness rights.
The powerhouse catalog of British rockers Slade is now under Primary
Wave’s umbrella.
Legendary songwriter Jimmy Webb’s publishing rights become part of
Primary Wave’s extensive portfolio.
Primary Wave stakes a claim in Queen’s royalties by acquiring
John Reid’s share.
Primary Wave partners with The Cars on their iconic recording
catalog rights
‘25
Launched Bing Crosby limited edition
custom golf clothing line with Adidas and
Malbon
Melissa Etheridge: I’m Not Broken
docuseries announced (Paramount+)
Announced “Luther Vandross Never Too
Much” documentary w/ CNN & Own network
Partnered with Middletown, NJ to rename
street in honor of Steven Van Zandt (Van
Zandt Way)
Whitney Houston – The Concert for a New
South Africa is released across cinemas
worldwide
Throughout 2026, the company
continues aggressive
catalog growth, completing
partnerships and acquisitions
with acclaimed songwriters and
artists including Britney Spears,
Foreigner, Eartha Kitt,
Gilberto Gil, Harry Chapin,
Kool and the Gang, Multi Music,
Alan Wilder (Depeche Mode),
and Robert Palmer
On March 23, it was announced that Primary Wave Music
to acquire Kobalt (one of the world’s premier independent
music publishing and technology platforms).
Primary Wave has made strategic investments in two
companies: RUN, a music 昀椀nancing platform that
positions itself as “a data-driven investment company
supporting the creator generation,” and POPS Music,
a leading Vietnam-based music company that claims
to be home to the largest catalog of Vietnamese and
Indonesian music.
‘26...
Alice Cooper partners with WhistlePig for Dry January
Marketing, Branding & Content Development Highlights
Olivia Newton-John partners with Weight Watchers for
“Livin Physical” campaign
• Music from Prince (Purple Rain, When Doves Cry),
Fleetwood Mac (Landslide), and Moby (When It’s Cold I’d
Like to Die) was featured in the highly anticipated season
昀椀nale of Stranger Things.
Bad Company and Outkast inducted into the Rock & Roll Hall of Fame
The Voice of Whitney: A Symphonic Celebration - sells out at New York’s Town
Hall
Luther Vandross album recognized by Grammy Hall of Fame
James Brown places a new song on Billboard chart for the 昀椀rst time since 1993
with collaboration with 310babii for “Bad”
Jim Peterik presented with 1 Billion Streams Spotify Plaque for
“Eye Of The Tiger”
BTS’ V and Bing Crosby welcome the
Holidays with new duet: “White Christmas
(with V of BTS)”
SLY LIVES! Documentary examines the life and legacy of Sly &
The Family Stone is released
Narragansett re-releases Bing Crosby “White
Christmas” Edition Beer
Bob Marley Hope Road, a revolutionary entertainment experience
set to open Summer 2025 at Mandalay Bay (Las Vegas)
Net昀氀ix to premiere DEVO’s documentary (Summer 2025)
• Rock & Roll Hall of Fame Nominees campaign for
Luther Vandross, INXS, and Melissa Etheridge
• Luther Vandross announced as Rock and Roll Hall of
Fame Inductee
• 20th Anniversary Pre-Grammy Event - The evening
featured live performances by: John Mellencamp,
Pete Townshend, Joe Elliott & Phil Collen (Def Leppard),
Leo Sayer and Trombone Shorty
