Primary Wave Marketing Book - Flipbook - Page 38
What we do
Brand
& Strategic
Marketing
Respecting the past, acknowledging the
present, creating the future…this is the
motto that drives our marketing team.
Primary Wave delivers unique, one of a
kind ideas which de昀椀ne the company as
an anomaly amongst the competition.
Primary Wave’s Brand Marketing division
has become a critical resource for our
clients as we seek creative platforms to
enhance the catalog and increase the
value of each song and artist brand.
We have a very diverse team where
each member brings a unique set of
skills, empowering us to stay ahead
of the competition. The brand team is
assertive, attacks the market to seek
the next big opportunity while working
across all divisions to ensure maximum
exposure for the project. The seasoned
team leverages relationships to build
global campaigns for our artist with
worldwide reach. Not only will the brand
team support marque anniversaries
and momentous moments, we will also
develop new Intellectual Properties (IP)
for our artist to co-own, resulting in
generating new business and revenues
for the artist.
