Primary Wave Marketing Book - Flipbook - Page 42
What we do
Content
Development
Primary Wave’s Content Development Division
creates monetizable opportunities for the company’s
vast music catalog across 昀椀lm, television, live
stage, immersive experiences, audio, special events
and emerging platforms. We partner with leading
creatives to produce compelling programming
across sectors to reach audiences wherever they
consume content. We cover traditional, digital, and
innovative platforms & outlets to not only engage
with existing fans of our artists and music, but to
reach new and younger audiences thereby creating
opportunities for discoverability and increased
consumption of our catalogs.
