Primary Wave Marketing Book - Flipbook - Page 51
TikTok Campaigns
Paul Anka
“Put Your Head On My
Shoulder”
Hysteria 30th Anniversary
Paul Anka “Put Your
Head On My Shoulder”
/ “Freak”
(Doja Cat)
Donny Hathaway
“This Christmas”
With over 6 billion people around the world
(roughly three-quarters of the population) using
the internet every day, the digital strategy for
an artist has become a critical component for all
aspects of their career.
Digital Activations
