Primary Wave Marketing Book - Flipbook - Page 51
TikTok Campaigns
Paul Anka
“Put Your Head On My
Shoulder”
Hysteria 30th Anniversary
Paul Anka “Put Your
Head On My Shoulder”
/ “Freak”
(Doja Cat)
Donny Hathaway
“This Christmas”
With 4 billion people around the world (half the
population) using the internet every day, the
digital strategy for an artist has become a critical
component for all aspects of their career.
Digital Activations
