Primary Wave Marketing Book - Flipbook - Page 59
INDIA
Primary Wave music’s strategic partnership with leading Indian music company Times Music
to create a marketing platform for Times Music repertoire in global markets & Primary Wave
repertoire in the Indian market
Times Music, based in Mumbai, India, is a leading music entertainment company encompassing a record label, music publishing, and talent
management. Established in 1998, the company has evolved into a full-stack music business powerhouse across South-Asian genres and cultures.
Times Music has two sub-labels Junglee Music for 昀椀lm music and “昀昀s.” for next-gen independent music and is a major player in the Punjabi and
South-Indian music markets. Times Music is a partnership between India’s media & entertainment conglomerate The Times Group and Primary Wave.
Its iconic music library spans Bollywood, Indie, Pop, Rock, Regional, and Spiritual music. Primary Wave and Times will invest further in iconic Indian
catalogs and new music, as well as marketing and A&R opportunities for Times Music repertoire in global markets and Primary Wave repertoire in India.
Primary Wave Music partners with the Brazilian music company Nas Nuvens catalog.
Terms of the deal will see the publishing giant invest in further Brazilian music publishing
Brazil
catalogs and acquisitions
Nas Nuvens Catalog has become one of the most successful music companies in the country. Much like Primary Wave, Nas Nuvens Catalog partners
with their artists acqauiring partial stakes in their music catalogs with a focus on legendary and iconic music. NNC’s Chief Financial O昀케cer, Gabriel
Sacardo, noted “When we created Nas Nuvens Catalog, we were inspired by Primary Wave’s business model.” Today, NNC controls a catalog of over
30,000 songs written and performed by some of the most in昀氀uential composers and artists, not only in Brazil but around the world including Carlinhos
Brown, Arlindo Cruz, Vanessa da Mata, Torquato Neto, Rodolfo Abrantes, Vinicius Cantuária, César Augusto, Accioly Neto, and other legendary names.
Carlinhos Brown
Velha Infância
